The Women’s World Cup is a massive opportunity for sponsors. FIFA introduces new partnerships and sponsor deals at each major tournament, and this summer’s tournament in New Zealand and Australia is no different.
The attention of football betting tips around the world will be on the few weeks of matches down under.
It is a chance to attract the eyes of football fans from every continent. This will be the live betting focus for fans in the USA, Europe, Australasia and beyond for a month-plus.
Brands can get into the spotlight by partnering with FIFA, whether appearing on the numerous in-ground advertising hoardings or having their logo shown on referee’s kits and training tops.
Let’s take a look at each of the sponsors, partners and supporters for the 2023 Women’s World Cup.
Women’s World Cup Sponsors and Supporters
Visa
Visa has been FIFA’s Official Payment Technology Partner since 2007.
The organisations have been associated for a long period, and have worked on numerous campaigns together over that time. Visa has an exclusive payment service for FIFA stores.
Exactly 100 days before the World Cup’s first match, Visa announced additions to the Team Visa programme, featuring 33 women’s footballers from 27 different markets.
This is the largest group of female footballers in the history of the initiative, including England’s Fran Kirby, Australia’s Ellie Carpenter and Brazil’s Debhina.
Xero
A global small business platform, Xero backed women’s football in a big way in 2022, becoming partners with FIFA and the English Football Association.
Their aim is to ‘champion women’s football and to further empower women working in small businesses and their communities around the world’.
This agreement is in place with FIFA until 2026, including this summer’s tournament along with under-20 and under-17 editions in 2024 and 2026.
Jacob’s Creek
Australian wine brand Jacob’s Creek has partnered with FIFA for this summer’s tournament.
Jacob’s Creek has a history of sporting deals, having frequently sponsored other major events and been associated with broadcasting companies.
A Jacob’s Creek winery will host a leg of the World Cup Trophy Tour in the build-up to the competition.
Their wines will be available at all match venues and fan festivals throughout the tournament.
Inter Rapidisimo
An Official Regional Sponsor for the Men’s World Cup last year, Colombian transportation provider Inter Rapidisimo was confirmed as an Official Supporter for the Women’s World Cup earlier this year.
Ahead of the Men’s World Cup in Qatar, FIFA’s Head of Partnership Sales spoke positively about the two organisations working together.
Inter Rapidisimo was seen on advertising boards around stadia at the World Cup.
Cisco
Named the Official Network Infrastructure Provider and Official Supporter for the Asia-Pacific Region in April 2023, Cisco is a digital technology company based in the USA.Their partnership stretches beyond the usual benefits of branding, with Cisco taking responsibility for connecting the entire ‘tournament ecosystem’.
They are also granting local women the opportunity to use their networking equipment via their academy system before and after the tournament.
Team Global Express
Given the catchy title of Official Logistics Services Provider in Australia and Aotearoa New Zealand in spring of 2023, Team Global Express is tasked with the logistical and transport challenges associated with a World Cup held across two countries.
The responsibility is enormous when you are running an event involving some of the highest-paid female players in the world Both FIFA and Team Global Express commented on their shared values.
Christine Holgate, group chief executive at Team Global Express, said, “We have the vision to be at the cutting edge of the transport and logistics industry in both Australia and New Zealand and a crucial part of this is supporting women’s participation, both within the industry and further afield.
“Team Global Express and the FIFA Women’s World Cup are significantly aligned on these values.”
Globant
A Regional Supporter for the Men’s World Cup and sponsor for the Women’s World Cup, Globant penned a sizeable agreement with FIFA at the end of last year.
The company has taken a hands-on role in FIFA’s in-house streaming platform, and will continue working with football’s governing body until the middle of this decade at least.
Operating all over the world, Globant employs thousands of people, and will be involved in this summer’s Women’s World Cup.
At the time of the agreement, the company’s CEO said, “We are proud to start working with FIFA to accompany them in their digital transformation process and continue propeling our goal of reinventing industries.
“This multi-year partnership transcends any specific competition and supports this sport in all of its expressions – women, men, esports and youth. We believe that unlimited voices bring unlimited power, and diversity is a pivotal factor for innovation.”
Unilever
Four Unilever brands - Rexona, Dove, Lifebuoy and Lux – are signed up as sponsors for the 2023 Women’s World Cup.
This deal is scheduled to run through the FIFAe Finals and the next Men’s World Cup. There are set to be around 80,000 personal care gift packs at official FIFA events during this partnership.
Unilever will also work closely with FIFA on its Women’s Development Programme.
McDonald’s
Sponsoring World Cup events for over 20 years, the iconic McDonald’s branding has been seen in matches involving many of the greatest ever English players.
The Golden Arches have sponsored fantasy football tournaments in the past, and saw their FIFA deal extended last year to include this summer’s Women’s World Cup and the 2026 men’s edition.
Back in 2017, it was reported that McDonald’s were paying FIFA between $10 million and $25 million per year.
CommBank
It makes sense for a Sydney-based company to be the Official Bank Supporter of the 2023 FIFA Women’s World Cup.
The Australia women's national team are currently branded the 'Commonwealth Bank Matildas', or CommBank Matildas for short, after the corporation's financial investment in the team.
Alongside branding rights, this partnership will involve grassroots engagements and a tournament-wide mascot experience, allowing hundreds of children to be involved in the tournament alongside some of the sport’s biggest stars.
FIFA Official Partners List
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Coca Cola
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Adidas
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Hyundai Motor Group
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Wanda Group
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Qatar Airways
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QatarEnergy
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Algorand
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Calm
